If you’re stuck in the 2% to 5% conversion range, there’s a lot of room for growth. With a little CRO (Conversion Rate Optimization) and a well-oiled conversion funnel, your website can easily convert more visitors into paying customers.

Increase Conversion Rates, and focus on eliminating the roadblocks that stand in the way of users taking action. For example, your contact form might be asking for too much information or your checkout process might be too complicated. Easing these processes can help increase your conversion rates by removing any friction that would make users leave the site without purchasing your product or service.

Increase Conversion Rates: Tips to Turn More Visitors into Customers

Adding a money-back guarantee is another good way to increase your conversion rates. Many consumers avoid risk, so offering a money-back guarantee can alleviate their concerns and help them feel confident in your product or service.

Other ways to improve your conversion rates include speeding up your website’s load time, optimizing for mobile, and making it easy for users to make purchases with a variety of payment methods. For example, you should offer credit and debit card options as well as access to mobile wallets and buy-now/pay-later solutions for budget-conscious consumers.

The best way to understand what’s keeping your conversion rates low is by analyzing the data. This can be done using analytics tools or by surveying your visitors. Using these insights can reveal why people aren’t buying from you, which can then be addressed with conversion-boosting tactics like A/B testing and landing page redesigns.