Selling art can be a difficult and sell fine art process for artists who prefer to focus on their craft rather than the business side of things. But if you can master the process, you’ll be able to turn your artistic vision into a sustainable business that connects with hearts and minds and helps fund future creative endeavors.

One option is to sell directly to collectors. This allows you to set your own prices and avoid sharing profits with a broker or venue. But it’s also important to understand that collectors may be buying for different reasons than you might: They might need the money, be looking to fill a space or have a specific desire to add your work to their collection. If you don’t want to take this risk, it might be better to wait until your work is more established.

• How to Sell Fine Art: Tips From Auction Experts

Another option is to partner with a gallery or auction house, which can handle the pricing and marketing of your work for a fee that usually includes a percentage of the final sales price. This is a tried-and-true method, and it’s generally the best choice for very valuable artworks.

Be sure to clearly post your prices either on the art or in a price list, both online and in person. Waffles about your pricing or uncertainty in quoting can leave buyers feeling like you’re pricing according to the whims of the day and that your prices aren’t clear.